Type your name. Pick a look. Pay once.
About six minutes from landing here to opening your kit. Here is exactly what happens at each step, and what you can and cannot change.
1 · Type your name
Anywhere you see the name field, type the name that will go on your logo — the trading name, not the legal one. Every kit on the page sets it live: those are the real logos, drawn as outlines by our generator, not a font pretending to be one. Try a few spellings. Try “&” versus “and”. Nothing is saved and there is no sign-up.
Names up to 40 characters work. Very long names get smaller type and, in some kits, a two-line stacked version; very short names get a little more air. If a name looks wrong to you in a particular kit, it is probably wrong for that kit — pick another.
2 · Pick a look
Twelve kits, same price, same contents. They differ in look. Use “Shop by what you do” or the filter chips to bring the best fits to the front — nothing is hidden. Open a kit to see it on a label, a business card, a post and a story, and to read exactly what is inside.
Each kit comes in three colourways. In the Studio you can also set any colour you like; the Studio warns you if a combination is too pale to print.
3 · Pay once, download
On the kit page, check the name, add the email the kit should go to, and press Get this kit. You pay $249 once, with Stripe; tax is calculated for your country at checkout. There is no account to create and no subscription.
Our generator then sets your name into all 122 files, builds your brand guide, and packs it into a zip with your Brand Studio. It takes about a minute. You get an email with a download link, and the thank-you page turns into a download button and an Open your Studio button when it is ready.
4 · Open the kit
Start with Brand guide.pdf — six pages on how to use your marks, colours and type. Then double-click Brand Studio.html. It opens in your browser and asks what you sell; from there you can retype a label, add every product you make, change a colour, and export print-ready PDFs — or a one-page website — for as long as you like. It works offline. Nothing is uploaded anywhere.
What you can change, and what you cannot
| Business name, tagline, product names, prices, ingredients, hours, contact | Yes — in the Studio, any time |
| Colour | Yes — three colourways plus any colour you choose |
| Sizes of labels, tags, cards, posters | Yes — presets and custom sizes |
| Fonts | No — the type is part of the design; that is what keeps it looking like a brand |
| The ornament, seal shape, patterns | No — but you can show or hide them per piece |
| The name on the logo after purchase | Not in the Studio (the logo is drawn, not typed). Email us; a re-compound is $49 |
If you do not have a name yet
Choose I don’t have a name yet in the options on any kit page ($349). Tell us what you make and who for; within two working days we send three names, each shown in the kit you chose. Pick one and we make the kit.
If you want it to be only yours
Choose Make it exclusive ($1,200). The kit is retired from the shop the moment you buy it, and no one else can buy that look afterwards. Earlier buyers keep what they bought — we say so on the page.