Why we specify the paper
The brand guide in every kit tells you what to print on. That is unusual for a digital product, and it is deliberate.
A label designed on a screen and printed on glossy vinyl looks like a different, worse label. Most of what reads as ‘premium’ on a shelf is not the design at all — it is an uncoated stock, a matte finish, a slightly heavier weight, and ink that sits in the paper rather than on it. So each kit’s guide says, in one paragraph, what to ask a printer for: uncoated or textured for the warm kits, a smooth matte for the cool ones, and which weight.
This matters most for the makers we built the kits for. If you sell candles or soap, the label is the product’s clothing; if you run a café, the menu is the first thing a customer touches. The Studio exports at exact trim size with bleed and a gang-up sheet for home printing precisely so the paper choice is the only decision left.
We are not paid by any paper mill or printer. The guide names categories, not brands, and the sticker services we mention (Sticker Mule, StickerApp, Avery, Vistaprint) are simply the ones small businesses already use.